Build trusted brands.
The challenge and opportunity of social media
The social media landscape is in constant flux, with algorithms, platforms, and user behaviors shifting rapidly. Building and maintaining a loyal audience has never been more challenging.
However, social media remains a vital channel for businesses. When branding, content, and strategy align on the right platforms, it can drive remarkable growth.
Visual Mint is more than a social media agency. Our team of creative strategists, copywriters, and marketing experts delivers engaging and impactful social media campaigns that build strong brand connections and drive results.
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Explore our catalogue of results achieved, challenges solved, and clients satisfied.
The marks of an effective social media partner
Building a social follow-up and engaging your audience requires channel expertise, strategic thinking, and the ability to build relationships.A strong social media partner provides:
Multi-channel marketing experience
When social media continue to grow, brands are opening up new markets – and shutting the floodgates to old best practices. If a social media firm doesn't know the new and best thing about any social site, they can't innovate on your benefit.
Content development capabilities
Content gets people involved in your company. But if content doesn't connect with consumers, or if it isn't delivered on the right channel, the audience can go elsewhere for support, information, and entertainment.
Data-driven decision-making
Data gives insights into your audience and your content. When things are going well, data keeps your business on the right course. But if data points your business in a new direction, only those who can adjust quickly will prevent a brand from going adrift.
Our social media services
Our social media knowledge integrates technology, content and architecture to develop engaging social interactions that generate consumer trust and loyalty.
RESEARCH + SOCIAL LISTENING
To know what inspires your clients, you need to know them on a personal basis. We're looking behind the demographics of your audience, looking for insight into your client's lifestyle, attitudes and interests. We use Meltwater and other social listening platforms to see what people are thinking – about your company, rivals, market, and business-related problems – to produce data for actionable strategies. We also describe the channels that rivals use successfully, how they communicate with fans, and what content people chat and post.
CHANNEL PLANNING + OPTIMIZATION
A social network has different advantages. Our analysis means that your company is on the right forum and that you produce the right content for each channel. If you're starting your business for the first time, or optimizing customer service, our team will help enhance the company's sites with fresh branding, information, call-to-action, photos and more.
CONTENT CREATION
Content is still the king of digital media. And nowhere is it more noticeable than on social media. As a full-service social media affiliate, our copywriting and branding experience allows us to produce any piece of content possible, from story-driven and persuasive ads. To keep your audience interested, we use our experience to suggest the types of content that your audience reacts to and the platforms that will have the biggest effect.
ORGANIC SOCIAL
Although large-scale reach has largely been a pay-to-play proposition, organic social services are part of the due diligence of consumers and a crucial point of touch. Smart enterprises don't neglect this. Our team works to capitalize on opportunities to build your brand’s following. As part of our organic strategy, we create a content calendar for each channel and optimize messaging and content for their unique audiences.
PAID SOCIAL
Much as data helps to define your audience, it helps to optimize your social ROI. When it's time to improve your organic activities, our paid marketing team releases advertisements for targeted viewers. We continue to track demographics and artistic output, maximizing ad investment to ensure that your social media marketing dollars are spent as effectively as possible.
MEASUREMENT + REPORTING
Continuous analysis of social ads gives us a big picture perspective, but we're at our best diving deep into the KPIs of the campaign to test them against the targets of the campaign. Reporting lets them find opportunities to enhance targeting, build more brand champions, and increase the company's voice share across each platform. We're reporting to you in depth, usually on a monthly basis.
Our Clients
