Creating digital experiences
UX is Essential for Brand and Business Success
People crave simplicity and transparency. Today’s users expect seamless digital experiences across every platform. When a digital product falls short, frustration sets in, driving users away and damaging your brand reputation.
Creating exceptional user experiences requires expertise, empathy, and a relentless focus on improvement. Visual Mint’s UX team possesses these qualities in abundance. We transform confusion into delight, building products that captivate users and foster lasting loyalty.
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What makes a great IA/UX team?
The information infrastructure and user interface have a vocabulary of their own. But even if you’re not fluent, you should be searching for a UX team:
Really understands your users
Your UX team should be concerned with uncovering what users think, feel, and do – and turning their experiences into the interface that users would enjoy.
Really understands usability
Usability is not the only feature of UX, but it is important. A UX designer should be able to prioritize and optimize critical user activity flows, implement known best practices, and clarify what they are doing and why.
Has the tools to test
User testing isn’t part of everyone’s budget, but your UX team should be ready to recommend testing that makes sense from a cost-benefit perspective.
Our IA / UX process
Our process is versatile depending on the needs of the customer, but the fundamentals are always the same: to turn a deep knowledge of the user into an intuitive experience.
DISCOVERY
Uncovering the business context
As every visual mint engagement, IA/UX engagement begins with an appreciation of the business goals that guide the project, so that we can set the objectives and objectives of the project and eventually identify progress.
USER RESEARCH
Keeping it user-centered
User research can take many forms. Semi-structured interviews, quantitative surveys, and user testing can all yield priceless insights, supporting later decisions with hard data.
We collaborate with you to determine what kind of user research makes sense for your needs and budget, but we find that user research is an investment that pays off in superior site results.
USER TESTING
Seeking feedback early and often
The ultimate test of any experience is how it performs with actual users. We use tools such as Optimal Workshop and Lookback to facilitate testing such as card sorting, first click testing, and task analysis. Again, we work closely with you to understand what kinds of user testing will make the most sense for your project.
PERSONAL CREATION + USER JOURNEYS
Putting research to work
A persona is a fictitious portrayal of a real audience of your digital experience. An individual puts a name, a voice, and a story to a community of people, while a user experience demonstrates how a representative user completes a mission, mapping all main touchpoints along the way. These important resources are filled with insights into your audience, meaning that any decision we make is based on your customers.
SITEMAP / APP MAP
Creating the Information Architecture
This is the Architecture Knowledge part of the narrative. The Sitemap or Interface Map shows how each page or screen works together within the experience and how users use the experience to achieve their desired tasks.
The Information Infrastructure helps one appreciate the work needed to create all the sites, screens and features that the site requires.
WIREFRAMING + PROTOTYPING
Drawing up the blueprints
Wireframes are representations of pages or screens. Prototypes take it one step further and show how important functionality will work.
Wireframes and models are not projects, but display the movement and key interactions that direct the UI/visual artist who can use these blueprints to make the product mockups look fantastic.
DOCUMENTATION AND TECH SPECS
Ensuring a smooth handoff
Our UX team works side by side with designers and developers. They are used to build hyper-detailed parameters that demonstrate precisely how each engagement can work, ensuring the experience can be designed with optimum reliability and minimal turbulence.
It’s a world-leading CMS, but Adobe Experience Manager is much more. Armed with AEM, your business is equipped with a holistic suite of tools, all on a flexible, adaptive platform designed to build experiences with impact.
Our Clients
