Technology and Testing
Success in Understanding
Expanding into new markets is a complex challenge for global brands. What resonates in one culture may fall flat in another. Executives understand the importance of localization but often struggle to achieve true cultural authenticity. Effective localization requires a delicate balance of messaging, user experience, and cultural nuances.
To succeed, brands must step into the shoes of their target audience and understand what truly captivates them. This is a marketing challenge that demands innovative solutions.
Visual Mint’s Global Experience Assessment is a groundbreaking approach that combines testing, data science, and market research to drive successful localization efforts. By deeply understanding local cultures and consumer behaviors, we help brands build genuine connections and cultivate lasting loyalty worldwide.
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Explore our catalogue of results achieved, challenges solved, and clients satisfied.
Why Global Brands Choose Us
Global presence carries with it distinct obstacles – sometimes unforeseen ones. Our team has experience helping brands to cross these barriers so that they can travel easily to international markets.
Scalable Testing
Testing can quickly become unsustainable at a global scale. We have tackled this by exploiting the massive outsourcing network of our parent organization, Pactera EDGE, which brings hundreds of thousands of global capital within reach.
Cross-Team Collaboration
You get the best of all worlds: class-leading localization awareness and agency-leading innovative thought.
A Focus on Strategy
We partner with you to identify and prioritize market priorities and help customers see the strategic measures required to achieve global growth.
What Sets Global Experience Assessment Apart
Tools, content, monitoring, analysis – a lot is coming together to grow the global UX. The outcome, though, is unique: a brand experience that is tailored to the world stage.
POWERED BY ONEFORMA
Enabling global testing at scale
Our proprietary OneForma crowdsourcing platform powers user recruiting, streamlines project management and allows the testing of embedded content. Our project teams will attract participants through backgrounds, vocabulary, and much more, significantly minimizing the burden of multi-regional research. Plus, customizable dashboards help you envision details at any step of the way.
COMPETITIVE ANALYSIS
Measuring the market
They may be competitors to you, but to your users, they’re alternatives. It pays to know how you stack up against them. We source participants and engage with them to get honest feedback on the UX, messaging, and design of your competitive set. Results are collected, analyzed by our team, and leveraged to help identify where you stand out – and where you stand to do more.
FLEXIBLE USER TESTING
Making sense of sentiment
We leverage the support of Pactera EDGE and its global network of translators and UX experts to handle tests customized to the unique needs of your project. From formal interviews to linguistic and UX reviews, our teams collect knowledge that matters to you, whether it's the success of your customer journey, the sound of your post, or the understanding of your brand.
STRATEGIC FOCUS
Know-how for now
Agency chops meet enterprise knowledge to deliver services that are tuned to your business goals today, tomorrow, and even 10 years from now. Our teams make a concerted effort to go beyond just telling you the state of things – we chart a practical roadmap for productive change and give you the tools and knowledge to act.
Our Clients
