Making your story heard in a digital world that’s noisier than ever.
PR for a changing media landscape
Effective public relations can transform a crisis into an opportunity and cultivate enduring brand loyalty. However, traditional PR tactics often fall short in today’s noisy and skeptical digital landscape.
While storytelling remains central to PR, the art of storytelling has evolved dramatically with changing media and audience expectations. Visibility and engagement are essential, but success demands a deep understanding of audience needs and the ability to adapt to a rapidly changing environment.
As digital natives with a passion for storytelling, the Visual Mint team approaches PR with a fresh perspective. Our combination of data-driven insights, creative storytelling, and deep understanding of online behavior enables us to deliver PR campaigns that resonate with audiences and drive results.
Kicking the tires on a new agency?
Explore our catalogue of results achieved, challenges solved, and clients satisfied.
Finding storytellers you can trust
Once your story is out there, it’s hard to walk it back. Make sure you’re confident in the team telling yours, and that you’re looking for the marks of a quality Digital PR agency:
Always agile
From politics to pop culture, the narrative can be seen from all manner of continuously shifting lenses. Savvy agencies often keep an eye on the future, so that they can rotate at a moment's notice.
Research-driven
It's important to consider your audience if your PR activities are going to climb above the others. The agencies who do their homework and apply what they discover have a greater chance of winning the spotlight on your brand.
Focused on measurement
Data points such as interaction, posting or streaming don't necessarily tell the whole story, but the department should be involved in defining and increasing relevant indicators.
How we approach Digital PR
Effective PR must be planned. Our methodology begins with research, thrives on imagination and is constantly self-reflective.
DISCOVERY
Getting informed and aligned
We continue with a kick-off that familiarizes our team with your brand and aligns partners with priorities and objectives. We're trying to get a feel of who the brand is and how the audience perceives it – and how the two of them may be different.
LANDSCAPE ANALYSIS + SOCIAL LISTENING
Putting an ear to the ground
Our team dives into industry trends, competitor positioning, and notable past successes. We use social listening tools, to measure brand perception and track brand-relevant conversations on social media.
MEDIA LIST CREATION
Building out contacts
When we have painted a strong vision of the market, you're in, we will carefully prepare your path into the spotlight. This starts with the development of a media list comprising authors, writers, podcasters, and conventional and new media influencers who may be sensitive to your brand's story. The Media List is a living text – when we discover new sources and resources, the list continues on.
OUTREACH + CONTENT CREATION
Measuring Up
When your story is in the wild, we're watching, studying, and developing. Our process is structured such that every PR initiative guides the next one, meaning that the brand still puts its best foot forward.
Our Clients
