Uncover the opportunities that drive businesses forward.
Data that lives up to its potential
Data is a powerful tool for identifying prospects and optimizing marketing efforts. However, while companies amass unprecedented amounts of data, turning it into actionable insights remains a challenge. Without extracting meaningful patterns from the noise, data collection becomes a wasted opportunity.
Visual Mint unlocks the true potential of data. By infusing context into data analysis and combining the skills of data scientists with cross-functional teams, we transform information into actionable strategies that drive business growth.
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Choosing a data analytics partner
A strong partner should demonstrate:
A business mindset
It is important to quantify campaign efficiency, but essentially the point is to drive the business effects. A good data analytics partner should actively aim to connect marketing practices to business objectives.
Effective teamwork
Numbers don't speak for themselves, and even smart analysts can skip important developments without professional experience. Interpreting the data is expected to be a collaborative effort.
Clear communication
A sharp analysis is not helpful if no one shares it. Your data collection team should explain frequently and simply what they are looking to discover to help you make sense of it.
Our Data Analytics process
Data is the motivating force behind all successful marketing and method of evaluating performance. As such, the compilation, review and reporting of data is critical to any marketing relationship with Visual Mint.
ANALYTICS SET-UP
Assembling the data
We collect and collect all the available data so that we can make the most of it. We ensure that the website review is correctly set up and monitors the relevant targets and conversions.
Beyond the website, we usually use a number of resources to gather and visualize data from Meltwater for social listening to SEMRush for search results. We also incorporate ad network data such as Facebook Advertising Manager or Google Ads.
DATA VISUALIZATION + REPORTING FRAMEWORK
Seeing is believing
Together, we settle on KPIs to assess success against your established goals and objectives, and to ensure that we are set up to monitor such KPIs. We usually set up a campaign dashboard to make success easier to track, using software such as Power BI, Google Data Studio, or Tableau.
Visualization integrates data sources from around the enterprise into one big picture – and it might be a game-changer. It's particularly effective because we can combine operating data from your company and start creating deeper links between marketing practices and business objectives.
REPORTING + ITERATION
Making an informed recommendation
We report to you periodically, normally on a monthly basis, on the results of your marketing, as well as on the observations and patterns we see.
Cross-disciplinary cooperation is key in generating perspectives. Paid media experts or copywriters also have theories as to whether one demographic or message is outperforming others. Checking these ideas helps one to iterate intelligently, resulting in improved marketing results.
Our Clients
