Smooth the path to sales.
Getting content to work for you
Effective content marketing is a challenging endeavor. It attracts ideal customers, drives conversions, strengthens brand reputation, and delivers long-term value. However, maximizing content impact in today’s crowded digital landscape requires strategic planning, adaptability, and unwavering dedication.
At Visual Mint, we create content that truly resonates with your audience. Our content marketing approach begins with meticulous planning, leveraging channel expertise and performance data to produce content that delivers exceptional results for your business.
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What to look for in a content marketer
Excellent writing and strong ideas are table stakes for content. Effective content marketers provide value by focusing on:
Collaboration
Effective content development blends talent writing with industry know-how. Your content management agency should be able to build on and frame the experience of your staff.
Data
You don't know exactly how the content can work when you bring it online, so the marketing partner wants to be able to benefit from the results as you do so.
Amplification
In a noisy world, information has to be advertised in order to be heard. Behind the content producers, you need the marketing muscle to make room for your voice to be heard.
Our Content Marketing process
Even the best material would be under-performed without a schedule. Luckily, we have a well-honed content marketing framework that leaves space for both critique and creativity.
RESEARCH
A deep dive into the facts
We're beginning to get to know your community – their concerns, their desires, and their needs. We analyze the material that your rivals are making to define whitespace. We include content rivals who compete for the interest of your audience, even though they're not angling for their market.
We really take the time to really get to know you – we want to learn how you work, and what information we can use to create the best possible material.
IDEATION
Getting informed and inspired
When we understand your business and our ambitions, it's time for us to get our heads together and come up with business-relevant ideas that will bring value to your audience and make their lives easier. When we've come up with a couple of winners, we're going to pitch them to you for input.
COPYWRITING + DESIGN
Putting pen to paper
Our professional copywriters take what they have learned and add your distinctive brand voice and insight to produce engaging pieces of content. From the start, the content team has been working closely with the design to ensure that the content catches the interest of the viewer and captures excellent graphics.
LAUNCH + PROMOTION
Getting attention for our hard work
Launching your material is not the end of it. In an era of overloading content, your content marketing approach must be as clever as your content development plan.
Managed, obtained, and paying strategies both have a place in content marketing. Effective social and interactive PR promotion will add immense value. Paid marketing has the advantage of extending your scope and giving a range of fresh knowledge on what stories or advertisements are gaining attention in and out of which. [Links to social media, digital PR, and paid media respectively]
MEASUREMENT + ITERATION
Tracking performance and doing it all again
Content marketing does not track conversions in the same way as (say) digital advertising, but evaluation is still important to gain insight, gage results, and schedule future content.
Because content marketing is usually, but not always, about raising awareness and attracting interest from prospects, we focus on setting engagement and brand lift-oriented KPIs unless your content serves another specific purpose in your conversion funnel.
A piece of content can strike the jackpot to find a massive following, but the strongest content marketers are producing daily content – increasing their audience, adapting for reviews, and sticking to it. We see each piece of content as a launch pad to the next one.
Our Clients
